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Who Kicked Your Cat?
Zig Ziglar continues to teach and inspire me, even after passing onto his eternal reward. We all encounter people, personally and professionally, whose attitude is clearly off. At such times, it is...
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What Makes Manufactured Housing so Different?
We are going to keep today short and sweet, from utter necessity (I’ve got a flight to catch!). What makes marketing and selling MH so different? First, step back and take a look from 40,000 feet. If I...
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No Power!
If you have an electrical device with a plug in, and it’s just an inch away from an active electrical receptacle, what do you get? Answer, no power. If you have a football player who misses that long...
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Turning the Page in Manufactured Housing Marketing and Sales
There may have been 2-3 dozen MHPros in the final session of the NCC’s 2015 Fall Leadership Forum on Friday. So of the some 275 +/- that signed up and came, about 85% missed what Lisa – the final...
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What’s Your Plan During 2016 Louisville Manufactured Housing Show?
What are your plans while at the 2016 Louisville MH Show? To catch the latest updates from other companies at the show, see their Corporate Press Releases, linked here. Beyond that, a quick...
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Common Sense Will Spur Manufactured Housing In Your Market!
Let’s state the obvious – advancing the MH industry and your place in it – Its all about good, persuasive storytelling. This isn’t something we just preach – in collaboration with others in operations...
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Truth Well Told and Manufactured Housing Marketing, Sales & Management
Since my early days in retail MH in the 1980s to working with MHCs and then B2B as well as B2C in the present, my passion and respect for this great industry has been steady. Why? Because MH is an...
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B2B and B2C Manufactured Housing Marketing, Sales, and Management
You’re here for good reasons. To learn, grow, earn and return. In Merchants and Crusaders, we described why it makes sense to do business with us. 800 words could be summed up for marketers this way....
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Marketing & Sales 101 – Be Where Your Target Audience Is
“It’s amazing what you don’t know about something you’ve been aware of or involved with much of your life.” That quote is my paraphrase of what a baseball legend said about his profession. That quote...
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Manufactured Housing Independents, Investors – Drawn Toward Ethical,...
It is axiomatic that businesses are opened or sustained, and investments are made with the goal of making profits. That said, there are obviously ethical and legal vs. unethical or illegal ways of...
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